HIK Colombia – Design, Structure, and Optimization for a High-Impact eCommerce
HIK Colombia was launched as a brand focused on electronic security solutions for homes and businesses. Its main challenge: to build a strong identity and a digital strategy from scratch in order to compete in a dynamic and highly specialized market.
I developed the brand’s visual identity, aligning the design with attributes of trust, technology, and approachability. I led the strategic planning of the eCommerce channel on Shopify, structuring an optimized shopping experience for end customers. I implemented SEO architecture, product categorization, and UX-based navigation focused on conversion and organic positioning.
- Branding and Visual Identity
- Ecommerce Strategy
- SEO and UX on Shopify
- Category and Filter Architecture
- Conversion Optimization (CRO)
- Digital Planning with a Scalable Approach
Category
Branding, eCommerce, SEO, UX/UI
Client
High Innovation Kingdom
Date
2025
Industry
Electronic Security
The visual and structural foundations of the eCommerce channel were defined, including brand identity, SEO architecture, and user experience on Shopify. The project is currently progressing with the implementation of conversion strategies and scalable growth to position HIK Colombia as a leading brand in electronic security solutions.
