GSP - Strategic Design Driving Growth
GSP needed to strengthen its commercial and digital presence in the wholesale electronic security sector, consolidating over 16 years in the Colombian market.
I developed visual campaigns and digital content with a strong focus on UX, SEO, and SEM. I coordinated the creative team and led the design and setup of GSP’s stand at the ESS+ trade show (2022–2024). I also drove multi-brand campaigns and co-branding initiatives with vendors, positioning GSP as a key B2B commercial platform.
- Creative Direction
- Campaign Execution
- UX Optimization
- Multichannel Production
- Cross-functional Collaboration
- Branding
Category
Branding, Graphic Design, Motion Graphics
Client
GSP
Date
2021 – Present
Industry
Electronic Security
Led the design, setup, and logistics of GSP’s stand at the ESS+ trade show (2022 to 2024), coordinating the creative team and suppliers to meet the visual and commercial requirements of partner brands.
Designed and implemented branding for physical locations and POP materials, aligning with vendor guidelines to ensure brand visibility and commercial consistency at key touchpoints.
Outcome
The campaigns and visual strategies strengthened brand recognition and improved customer experience across physical and digital environments, increasing GSP’s reach and positioning it as a key player in the industry.
